@font-face{font-family:Bricolage Grotesque;font-style:normal;font-weight:400 800;font-stretch:100%;font-display:swap;src:url(/fonts/bricolage-grotesque-latin-3y9K6as8.woff2)format("woff2");unicode-range:U+??,U+131,U+152-153,U+2BB-2BC,U+2C6,U+2DA,U+2DC,U+304,U+308,U+329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}@font-face{font-family:Bricolage Grotesque;font-style:normal;font-weight:400 800;font-stretch:100%;font-display:swap;src:url(/fonts/bricolage-grotesque-latin-ext-3y9K6as8.woff2)format("woff2");unicode-range:U+100-2BA,U+2BD-2C5,U+2C7-2CC,U+2CE-2D7,U+2DD-2FF,U+304,U+308,U+329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:Archivo;font-style:normal;font-weight:400 700;font-stretch:100%;font-display:swap;src:url(/fonts/archivo-latin-k3kPo8UD.woff2)format("woff2");unicode-range:U+??,U+131,U+152-153,U+2BB-2BC,U+2C6,U+2DA,U+2DC,U+304,U+308,U+329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}@font-face{font-family:Archivo;font-style:normal;font-weight:400 700;font-stretch:100%;font-display:swap;src:url(/fonts/archivo-latin-ext-k3kPo8UD.woff2)format("woff2");unicode-range:U+100-2BA,U+2BD-2C5,U+2C7-2CC,U+2CE-2D7,U+2DD-2FF,U+304,U+308,U+329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:Space Mono;font-style:normal;font-weight:400;font-display:swap;src:url(/fonts/space-mono-latin-i7dPIFZi.woff2)format("woff2");unicode-range:U+??,U+131,U+152-153,U+2BB-2BC,U+2C6,U+2DA,U+2DC,U+304,U+308,U+329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}@font-face{font-family:Space Mono;font-style:normal;font-weight:700;font-display:swap;src:url(/fonts/space-mono-latin-i7dMIFZi.woff2)format("woff2");unicode-range:U+??,U+131,U+152-153,U+2BB-2BC,U+2C6,U+2DA,U+2DC,U+304,U+308,U+329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}@font-face{font-family:Space Mono;font-style:normal;font-weight:400;font-display:swap;src:url(/fonts/space-mono-latin-ext-i7dPIFZi.woff2)format("woff2");unicode-range:U+100-2BA,U+2BD-2C5,U+2C7-2CC,U+2CE-2D7,U+2DD-2FF,U+304,U+308,U+329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:Space Mono;font-style:normal;font-weight:700;font-display:swap;src:url(/fonts/space-mono-latin-ext-i7dMIFZi.woff2)format("woff2");unicode-range:U+100-2BA,U+2BD-2C5,U+2C7-2CC,U+2CE-2D7,U+2DD-2FF,U+304,U+308,U+329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}:root{--ink:#0a0a0b;--paper:#f2f3f5;--surface:#fff;--accent:#1f4fff;--accent-on-dark:#7f9bff;--mute:#e6e8ec;--ink-80:#0a0a0bcc;--ink-78:#0a0a0bc7;--ink-75:#0a0a0bbf;--ink-68:#0a0a0bad;--ink-66:#0a0a0ba8;--ink-65:#0a0a0ba6;--ink-62:#0a0a0b9e;--ink-60:#0a0a0b99;--ink-25:#0a0a0b40;--ink-22:#0a0a0b38;--ink-16:#0a0a0b29;--ink-14:#0a0a0b24;--paper-80:#f2f3f5cc;--paper-68:#f2f3f5ad;--paper-65:#f2f3f5a6;--paper-60:#f2f3f599;--paper-50:#f2f3f580;--paper-40:#f2f3f566;--paper-35:#f2f3f559;--paper-28:#f2f3f547;--paper-20:#f2f3f533;--paper-12:#f2f3f51f;--ink-muted-aa:#0a0a0b99;--paper-muted-aa:#f2f3f58c;--focus-ring:var(--accent);--focus-ring-dark:var(--accent-on-dark);--font-display:"Bricolage Grotesque", "Archivo", system-ui, sans-serif;--font-body:Archivo, system-ui, sans-serif;--font-mono:"Space Mono", ui-monospace, monospace;--container:1200px;--gutter:28px;--header-h:52px}*,:before,:after{box-sizing:border-box;border-radius:0}html{scroll-behavior:smooth;scroll-padding-top:var(--header-h)}body{background:var(--paper);color:var(--ink);font-family:var(--font-body);-webkit-font-smoothing:antialiased;text-rendering:optimizelegibility;margin:0}img{max-width:100%}a{color:var(--accent)}a:hover{color:var(--ink)}::selection{background:var(--accent);color:#fff}a,button,summary{transition:background-color .12s linear,color .12s linear,border-color .12s linear}@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,:before,:after{transition-duration:.01ms!important;animation-duration:.01ms!important}}:focus{outline:none}:focus-visible{outline:2px solid var(--focus-ring);outline-offset:2px}.on-dark :focus-visible,.on-dark:focus-visible{outline-color:var(--focus-ring-dark)}.container{max-width:var(--container);padding:0 var(--gutter);margin:0 auto}.sr-only{clip-path:inset(50%);white-space:nowrap;border:0;width:1px;height:1px;margin:-1px;padding:0;position:absolute;overflow:hidden}.skip-link{z-index:100;background:var(--ink);color:#fff;font-family:var(--font-mono);letter-spacing:.1em;text-transform:uppercase;padding:12px 18px;font-size:11px;text-decoration:none;position:absolute;top:0;left:-9999px}.skip-link:focus-visible{outline-offset:-4px;outline-color:#fff;left:0}.site-header{z-index:20;backdrop-filter:blur(10px);border-bottom:1px solid var(--ink);background:#f2f3f5ed;position:sticky;top:0}.site-header__inner{max-width:var(--container);padding:0 var(--gutter);flex-wrap:wrap;align-items:stretch;gap:0;margin:0 auto;display:flex;position:relative}.site-header__logo{white-space:nowrap;font-family:var(--font-display);letter-spacing:-.02em;color:var(--ink);align-items:center;margin-right:auto;padding:15px 18px 15px 0;font-size:17px;font-weight:800;text-decoration:none;display:flex}.site-nav{min-width:0;font-family:var(--font-mono);letter-spacing:.1em;text-transform:uppercase;flex-wrap:wrap;flex:1;align-items:stretch;gap:0;font-size:11px;display:flex}.site-nav__link{white-space:nowrap;color:var(--ink-60);align-items:center;padding:0 14px;text-decoration:none;display:flex}.site-nav__link:hover,.site-nav__link:focus-visible,.site-nav__link[aria-current=page]{color:var(--accent)}.site-header__cta{white-space:nowrap;background:var(--accent);color:#fff;font-family:var(--font-mono);letter-spacing:.1em;text-transform:uppercase;align-items:center;padding:0 18px;font-size:11px;text-decoration:none;display:flex}.site-header__cta:hover,.site-header__cta:focus-visible{background:var(--ink);color:#fff}.site-header__cta-short,.nav-mobile{display:none}.nav-mobile>summary{cursor:pointer;height:100%;font-family:var(--font-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--ink-60);align-items:center;padding:0 0 0 16px;font-size:11px;list-style:none;display:flex}.nav-mobile>summary::-webkit-details-marker{display:none}.nav-mobile>summary:hover{color:var(--accent)}.nav-mobile[open]>summary .nav-mobile__label--closed,.nav-mobile:not([open])>summary .nav-mobile__label--open{display:none}.nav-mobile__panel{background:var(--paper);border-bottom:1px solid var(--ink);font-family:var(--font-mono);letter-spacing:.1em;text-transform:uppercase;flex-direction:column;font-size:11px;display:flex;position:absolute;top:100%;left:0;right:0}.nav-mobile__link{padding:16px var(--gutter);border-top:1px solid var(--ink-14);color:var(--ink-60);text-decoration:none}.nav-mobile__link:hover,.nav-mobile__link[aria-current=page]{color:var(--accent)}@media (width<=900px){.site-nav{display:none}.nav-mobile{align-items:stretch;display:flex}}.h1-home,.h1-sub,.h2-42,.h2-38,.h2-36,.h2-34,.h2-32,.h3-service,.h3-phase,.h3-product,.stat__value,.audience__value,.criterion__value,.testimonial__quote,.about__intro,.model__name,.footer__brand{font-family:var(--font-display);text-wrap:pretty}.h1-home{letter-spacing:-.04em;margin:0 0 20px;font-size:clamp(36px,6.4vw,60px);font-weight:800;line-height:.98}.h1-sub{letter-spacing:-.04em;margin:0 0 18px;font-size:clamp(34px,5.8vw,54px);font-weight:800;line-height:.98}.h2-42{letter-spacing:-.04em;margin:0 0 16px;font-size:clamp(31px,4.5vw,42px);font-weight:800;line-height:1}.h2-38{letter-spacing:-.035em;margin:0;font-size:clamp(29px,4.1vw,38px);font-weight:800}.h2-38--block{margin-bottom:16px;line-height:1.02}.h2-36{letter-spacing:-.035em;margin:0 0 10px;font-size:clamp(28px,3.9vw,36px);font-weight:800}.h2-34{letter-spacing:-.04em;margin:0 0 10px;font-size:clamp(27px,3.7vw,34px);font-weight:800;line-height:1}.h2-32{letter-spacing:-.035em;margin:0 0 18px;font-size:clamp(26px,3.5vw,32px);font-weight:800}.h2-32--with-lead{margin-bottom:8px}.lead{color:var(--ink-68);text-wrap:pretty;max-width:50ch;margin:0 0 30px;font-size:17px;line-height:1.58}.section-lead{color:var(--ink-62);text-wrap:pretty;max-width:64ch;margin:0 0 30px;font-size:16.5px;line-height:1.6}.section-lead--wide{max-width:62ch}.lead--block{color:var(--ink-65);text-wrap:pretty;max-width:50ch;margin:0 0 26px;font-size:16.5px;line-height:1.62}.lead--block-alt{color:var(--ink-66)}.eyebrow{font-family:var(--font-mono);letter-spacing:.14em;text-transform:uppercase;color:var(--ink-muted-aa);margin-bottom:18px;font-size:10.5px}.eyebrow--accent{color:var(--accent)}.eyebrow--on-dark{color:var(--accent-on-dark);margin-bottom:20px}.eyebrow-box{font-family:var(--font-mono);letter-spacing:.12em;text-transform:uppercase;color:var(--accent);border:1px solid var(--accent);align-items:center;gap:8px;margin-bottom:26px;padding:6px 10px;font-size:10.5px;display:inline-flex}.eyebrow-box:before{content:"";background:currentColor;flex:none;width:6px;height:6px}.eyebrow-box--sub{margin-bottom:24px}.eyebrow-box--on-dark{color:var(--accent-on-dark);border-color:var(--accent-on-dark)}.btn{font-family:var(--font-mono);letter-spacing:.1em;text-transform:uppercase;white-space:nowrap;cursor:pointer;border:1px solid #0000;justify-content:center;align-items:center;font-size:11px;text-decoration:none;display:inline-flex}.btn--solid{background:var(--ink);color:#fff;padding:14px 20px}.btn--solid:hover,.btn--solid:focus-visible{background:var(--accent);color:#fff}.btn--accent{background:var(--accent);color:#fff;padding:15px 22px}.btn--accent:hover,.btn--accent:focus-visible{background:var(--ink);color:#fff}.btn--accent-on-dark:hover,.btn--accent-on-dark:focus-visible{background:var(--paper);color:var(--ink)}.btn--outline{border-color:var(--ink);color:var(--ink);background:0 0;padding:14px 20px}.btn--outline:hover,.btn--outline:focus-visible{background:var(--ink);color:#fff}.btn--outline-on-dark{border-color:var(--paper-40);color:var(--paper)}.btn--outline-on-dark:hover,.btn--outline-on-dark:focus-visible{background:var(--paper);color:var(--ink)}.btn--lg{padding:15px 22px}.btn--email{letter-spacing:.08em;text-transform:none}.btn--sm{background:var(--ink);color:#fff;padding:9px 15px;font-size:10.5px}.btn--sm:hover,.btn--sm:focus-visible{background:var(--accent);color:#fff}.btn-row{flex-wrap:wrap;gap:10px;display:flex}.split{grid-template-columns:1fr 1fr;gap:0;display:grid}.split__left{min-width:0;padding:52px 40px 52px 0}.split__right{border-left:1px solid var(--ink);min-width:0}.split__right--soft{border-left-color:var(--paper-20)}@media (width<=860px){.split{grid-template-columns:1fr}.split__left{padding:44px 0}.split__right{border-left:0;border-top:1px solid var(--ink)}.split__right--soft{border-top-color:var(--paper-20)}.split__right .rowlist__head,.split__right .rowlist__note,.split__right .rowlist__note--light,.split__right .issue,.split__right .step,.split__right .model,.split__right .kit-row,.split__right .audience__row{padding-left:0;padding-right:0}}.twocol{grid-template-columns:repeat(auto-fit,minmax(340px,1fr));align-items:start;gap:40px;display:grid}.twocol--narrow{grid-template-columns:repeat(auto-fit,minmax(320px,1fr))}@media (width<=400px){.twocol,.twocol--narrow{grid-template-columns:1fr}}.hero{border-bottom:1px solid var(--ink)}.hero__left{padding:56px 40px 44px 0}.hero__right{background:var(--surface);flex-direction:column;min-height:420px;display:flex}.hero__figure{flex:1;min-height:0;display:flex}.hero__portrait{object-fit:cover;object-position:center top;width:100%;height:100%;min-height:0;display:block}.hero__caption{background:var(--accent);color:#fff;font-family:var(--font-mono);letter-spacing:.1em;text-transform:uppercase;justify-content:space-between;align-items:center;gap:12px;padding:12px 18px;font-size:10.5px;display:flex}.hero__microcopy{font-family:var(--font-mono);letter-spacing:.08em;text-transform:uppercase;color:var(--ink-muted-aa);flex-wrap:wrap;align-items:center;gap:14px;font-size:10.5px;display:flex}.hero__sep{background:var(--ink-25);width:1px;height:11px}.hero__microcopy a{color:var(--accent);text-decoration:none}.hero__microcopy a:hover,.hero__microcopy a:focus-visible{color:var(--ink)}@media (width<=860px){.hero__left{padding:48px 0 40px}.hero__right{min-height:0}.hero__figure{flex:none}.hero__portrait{aspect-ratio:4/3;height:auto}}.stats{border-bottom:1px solid var(--ink);grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:0;display:grid}.stat{border-left:1px solid var(--ink-16);padding:20px 22px}.stat__value{letter-spacing:-.035em;font-size:34px;font-weight:800;line-height:1}.stat__label{font-family:var(--font-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--ink-muted-aa);margin-top:6px;font-size:10px}@media (width<=860px){.stat{padding:18px 0 18px 18px}.stat:first-child{border-left:0;padding-left:0}}@media (width<=600px){.stats{grid-template-columns:1fr 1fr}.stat:nth-child(odd){border-left:0;padding-left:0}}.section{padding-top:56px}.section--tight{padding-top:52px}.section--loose{padding-top:48px}.section-head{flex-wrap:wrap;justify-content:space-between;align-items:baseline;gap:24px;margin-bottom:10px;display:flex}.section-meta{font-family:var(--font-mono);letter-spacing:.12em;text-transform:uppercase;color:var(--ink-muted-aa);font-size:10.5px}.cardgrid{background:var(--ink);border:1px solid var(--ink);grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:1px;display:grid}.cardgrid--narrow{grid-template-columns:repeat(auto-fit,minmax(240px,1fr))}.card{background:var(--surface);flex-direction:column;padding:28px 26px 24px;display:flex}.card--flush{padding:0}.card__tag{font-family:var(--font-mono);letter-spacing:.14em;text-transform:uppercase;color:var(--accent);margin-bottom:18px;font-size:10px}.h3-service{letter-spacing:-.025em;margin:0 0 12px;font-size:25px;font-weight:600;line-height:1.1}.h3-phase{letter-spacing:-.025em;margin:0 0 14px;font-size:24px;font-weight:600;line-height:1.1}.h3-product{letter-spacing:-.025em;margin:0 0 10px;font-size:23px;font-weight:600;line-height:1.1}.card__desc{color:var(--ink-65);margin:0 0 20px;font-size:15px;line-height:1.58}.card__desc--sm{font-size:14.5px}.bullets{flex-direction:column;gap:10px;margin:0 0 24px;padding:0;list-style:none;display:flex}.bullets--phase{margin-bottom:22px}.bullet{color:var(--ink-80);grid-template-columns:14px 1fr;gap:9px;font-size:14px;line-height:1.5;display:grid}.bullet:before{content:"+";color:var(--accent);font-family:var(--font-mono)}.card__foot{border-top:1px solid var(--ink-16);justify-content:space-between;align-items:center;gap:12px;margin-top:auto;padding-top:18px;display:flex}.card__foot--tight{padding-top:16px}.card__format{font-family:var(--font-mono);letter-spacing:.08em;text-transform:uppercase;color:var(--ink-muted-aa);font-size:10.5px}.book{grid-template-columns:minmax(0,420px) 1fr;gap:0;display:grid}.book__cover{background:var(--mute);border-right:1px solid var(--ink);justify-content:center;align-items:center;padding:48px 44px;display:flex}.book__img{width:100%;max-width:320px;height:auto;display:block}.book__body{min-width:0;padding:52px 0 52px 40px}.book__subtitle{color:var(--ink-62);text-wrap:pretty;max-width:52ch;margin:0 0 22px;font-size:16.5px;line-height:1.5}.bookmeta{border-top:1px solid var(--ink-16);margin:26px 0 0;padding:0}.bookmeta__row{border-bottom:1px solid var(--ink-14);justify-content:space-between;align-items:baseline;gap:16px;padding:11px 0;display:flex}.bookmeta__label{font-family:var(--font-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--ink-muted-aa);font-size:10px}.bookmeta__value{text-align:right;margin:0;font-size:14.5px}.book__cta{align-items:center;margin-top:26px}.book__price{font-family:var(--font-mono);letter-spacing:.06em;color:var(--ink-60);font-size:11px}@media (width<=860px){.book{grid-template-columns:1fr}.book__cover{border-right:0;border-bottom:1px solid var(--ink);padding:36px 0}.book__img{max-width:220px}.book__body{padding:40px 0}}.product__cover{background:var(--mute);border-bottom:1px solid var(--ink);background-image:linear-gradient(135deg,#0a0a0b0d 25%,#0000 25% 50%,#0a0a0b0d 50% 75%,#0000 75%);background-size:14px 14px;justify-content:center;align-items:center;height:148px;display:flex}.product__cover--image{background-image:none;padding:0;overflow:hidden}.product__figure{width:100%;height:100%;display:flex}.product__img{object-fit:cover;object-position:left top;width:100%;height:100%;display:block}.product__body{flex-direction:column;flex:1;padding:26px 26px 22px;display:flex}.product__price{font-family:var(--font-mono);letter-spacing:.04em;color:var(--ink-60);font-size:12px}.band-dark{background:var(--ink);color:var(--paper);border-top:1px solid var(--ink)}.band-dark .lead,.lead--on-dark{color:var(--paper-65);max-width:48ch;margin:0 0 28px;font-size:16.5px;line-height:1.62}.rowlist__head{border-bottom:1px solid var(--paper-20);font-family:var(--font-mono);letter-spacing:.12em;text-transform:uppercase;color:var(--paper-50);margin:0;padding:18px 26px;font-size:10.5px;font-weight:400}.rowlist__note{font-family:var(--font-mono);letter-spacing:.06em;text-transform:uppercase;color:var(--paper-muted-aa);padding:15px 26px;font-size:10.5px}.rowlist__note--light{font-family:var(--font-mono);letter-spacing:.08em;text-transform:uppercase;color:var(--ink-muted-aa);padding:15px 26px;font-size:10px}.issue{border-bottom:1px solid var(--paper-12);color:inherit;grid-template-columns:62px 1fr;gap:14px;padding:17px 26px;text-decoration:none;display:grid}.issue:hover,.issue:focus-visible{background:var(--accent);color:#fff}.issue:hover .issue__num,.issue:hover .issue__meta,.issue:focus-visible .issue__num,.issue:focus-visible .issue__meta{color:#ffffffd9}.issue__num{font-family:var(--font-mono);color:var(--paper-muted-aa);font-size:11px}.issue__title{margin-bottom:4px;font-size:16px;line-height:1.35;display:block}.issue__meta{font-family:var(--font-mono);letter-spacing:.06em;text-transform:uppercase;color:var(--paper-50);font-size:10.5px;display:block}.emailform{border:1px solid var(--ink);gap:0;max-width:490px;margin-bottom:12px;display:flex}.emailform:focus-within{outline:2px solid var(--focus-ring);outline-offset:2px}.emailform__input{background:var(--surface);min-width:0;font-family:var(--font-body);color:var(--ink);border:none;outline:none;flex:1;padding:15px 16px;font-size:15px}.emailform__input::placeholder{color:var(--ink-60)}.emailform__button{border:none;border-left:1px solid var(--ink);background:var(--ink);color:#fff;font-family:var(--font-mono);letter-spacing:.1em;text-transform:uppercase;cursor:pointer;white-space:nowrap;padding:15px 24px;font-size:11.5px}.emailform__button:hover,.emailform__button:focus-visible{background:var(--accent)}.emailform__button[disabled]{cursor:progress;background:var(--accent)}.emailform--dark{border-color:var(--paper-35);max-width:470px}.emailform--dark:focus-within{outline-color:var(--focus-ring-dark)}.emailform--dark .emailform__input{color:var(--paper);background:0 0}.emailform--dark .emailform__input::placeholder{color:var(--paper-muted-aa)}.emailform--dark .emailform__button{background:var(--accent);color:#fff;border-left:none}.emailform--dark .emailform__button:hover,.emailform--dark .emailform__button:focus-visible,.emailform--dark .emailform__button[disabled]{background:var(--paper);color:var(--ink)}.form-status{border:1px solid var(--ink);background:var(--surface);max-width:490px;color:var(--ink);margin:0 0 12px;padding:12px 14px;font-size:14px;line-height:1.5;display:none}.form-status[data-state=success],.form-status[data-state=error]{display:block}.form-status[data-state=success]{background:var(--accent);border-color:var(--accent);color:#fff}.form-status--dark{max-width:470px}.form-status a{color:inherit}.subscribe-noscript{font-family:var(--font-mono);letter-spacing:.08em;text-transform:uppercase;color:inherit;margin:0 0 12px;font-size:10.5px;line-height:1.6}.form-note{font-family:var(--font-mono);letter-spacing:.08em;text-transform:uppercase;color:var(--paper-muted-aa);margin:0;font-size:10.5px}.audience{border:1px solid var(--ink);background:var(--surface)}.audience__row{border-bottom:1px solid var(--ink-14);justify-content:space-between;align-items:baseline;gap:16px;padding:16px 20px;display:flex}.audience__row--flush{padding:18px 26px}.rowlist__head--light{border-bottom-color:var(--ink-14);color:var(--ink-muted-aa)}.audience__label{font-family:var(--font-mono);letter-spacing:.08em;text-transform:uppercase;color:var(--ink-muted-aa);font-size:10.5px}.audience__value{letter-spacing:-.03em;font-size:24px;font-weight:800}.audience__note{font-family:var(--font-mono);letter-spacing:.08em;text-transform:uppercase;color:var(--ink-muted-aa);padding:13px 20px;font-size:10px}.about__intro{letter-spacing:-.03em;margin:0 0 18px;font-size:26px;font-weight:600;line-height:1.22}.about__p{color:var(--ink-66);margin:0 0 14px;font-size:15.5px;line-height:1.66}.about__p:last-of-type{margin-bottom:0}.logos{flex-wrap:wrap;gap:8px;margin-top:26px;padding:0;list-style:none;display:flex}.logo-chip{border:1px solid var(--ink-22);height:32px;font-family:var(--font-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--ink-muted-aa);align-items:center;padding:0 14px;font-size:10px;display:flex}.testimonials{background:var(--ink);border:1px solid var(--ink);gap:1px;display:grid}.testimonial{background:var(--surface);margin:0;padding:26px}.testimonial__quote{letter-spacing:-.025em;margin:0 0 16px;font-size:21px;font-weight:600;line-height:1.3}.testimonial__author{align-items:center;gap:11px;font-size:13px;line-height:1.35;display:flex}.testimonial__avatar{background:var(--mute);flex:none;width:32px;height:32px}.testimonial__role{font-family:var(--font-mono);letter-spacing:.06em;text-transform:uppercase;color:var(--ink-muted-aa);font-size:10.5px}.band-light{background:var(--surface);border-top:1px solid var(--ink)}.step{border-bottom:1px solid var(--ink-14);grid-template-columns:38px 1fr;gap:14px;padding:22px 26px;display:grid}.step__num{font-family:var(--font-mono);color:var(--accent);padding-top:3px;font-size:11px}.step__title{margin-bottom:3px;font-size:15.5px;font-weight:600;display:block}.step__desc{color:var(--ink-60);font-size:14px;line-height:1.5;display:block}.site-footer{background:var(--ink);color:var(--paper)}.site-footer__inner{max-width:var(--container);padding:36px var(--gutter);flex-wrap:wrap;justify-content:space-between;align-items:center;gap:24px;margin:0 auto;display:flex}.footer__brand{letter-spacing:-.02em;margin-bottom:6px;font-size:20px;font-weight:800}.footer__meta{font-family:var(--font-mono);letter-spacing:.08em;text-transform:uppercase;color:var(--paper-50);font-size:10.5px}.socials{flex-wrap:wrap;gap:8px;margin:0;padding:0;list-style:none;display:flex}.social-chip{border:1px solid var(--paper-28);font-family:var(--font-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--paper-80);padding:11px 16px;font-size:10.5px;text-decoration:none;display:inline-flex}.social-chip:hover,.social-chip:focus-visible{background:var(--accent);border-color:var(--accent);color:#fff}.subhero{border-bottom:1px solid var(--ink);background:var(--surface)}.subhero--dark{background:var(--ink);color:var(--paper)}.subhero .split__left{padding:52px 40px 48px 0}@media (width<=860px){.subhero .split__left{padding:44px 0 40px}}.subhero__lead{color:var(--ink-68);text-wrap:pretty;max-width:52ch;margin:0 0 26px;font-size:17px;line-height:1.58}.subhero--dark .subhero__lead{color:var(--paper-68)}.model{border-bottom:1px solid var(--ink-14);padding:20px 26px}.model__head{justify-content:space-between;align-items:baseline;gap:14px;margin-bottom:5px;display:flex}.model__name{letter-spacing:-.02em;font-size:19px;font-weight:600}.model__margin{font-family:var(--font-mono);letter-spacing:.08em;text-transform:uppercase;color:var(--accent);text-align:right;font-size:10px}.model__desc{color:var(--ink-62);font-size:14px;line-height:1.5}.kit-row{border-bottom:1px solid var(--paper-12);grid-template-columns:34px 1fr;gap:12px;padding:17px 26px;display:grid}.kit-row__num{font-family:var(--font-mono);color:var(--accent-on-dark);padding-top:3px;font-size:10.5px}.kit-row__name{margin-bottom:3px;font-size:15.5px;font-weight:600;display:block}.kit-row__desc{color:var(--paper-60);font-size:14px;line-height:1.5;display:block}.phase__head{font-family:var(--font-mono);letter-spacing:.14em;text-transform:uppercase;justify-content:space-between;align-items:baseline;gap:12px;margin-bottom:16px;font-size:10px;display:flex}.phase__weeks{color:var(--accent)}.phase__num{color:var(--ink-muted-aa)}.phase__deliverable{border-top:1px solid var(--ink-16);font-family:var(--font-mono);letter-spacing:.08em;text-transform:uppercase;color:var(--ink-muted-aa);margin-top:auto;padding-top:16px;font-size:10.5px}.numlist{border:1px solid var(--ink);background:var(--surface);margin:0;padding:0;list-style:none}.numlist__row{border-bottom:1px solid var(--ink-14);grid-template-columns:34px 1fr;gap:12px;padding:15px 20px;font-size:15px;line-height:1.5;display:grid}.numlist__num{font-family:var(--font-mono);color:var(--accent);padding-top:3px;font-size:10.5px}.dashlist{border:1px solid var(--ink);background:var(--paper);margin:0;padding:0;list-style:none}.dashlist__row{border-bottom:1px solid var(--ink-14);color:var(--ink-75);grid-template-columns:14px 1fr;gap:12px;padding:15px 20px;font-size:15px;line-height:1.5;display:grid}.dashlist__row:before{content:"—";font-family:var(--font-mono);color:var(--ink-muted-aa)}.aside-note{color:var(--ink-62);margin:18px 0 0;font-size:14.5px;line-height:1.6}.col-lead{color:var(--ink-62);margin:0 0 18px;font-size:15.5px;line-height:1.6}.criterion{background:var(--surface);padding:24px 22px}.criterion__label{font-family:var(--font-mono);letter-spacing:.14em;text-transform:uppercase;color:var(--accent);margin-bottom:12px;font-size:10px}.criterion__value{letter-spacing:-.03em;margin-bottom:8px;font-size:22px;font-weight:800}.criterion__desc{color:var(--ink-62);font-size:14px;line-height:1.5}.plainlist{border:1px solid var(--ink);background:var(--surface);margin:0;padding:0;list-style:none}.plainlist__row{border-bottom:1px solid var(--ink-14);padding:16px 20px}.plainlist__name{margin-bottom:3px;font-size:15.5px;font-weight:600}.plainlist__who{color:var(--ink-60);font-size:14px;line-height:1.5}.signals{background:var(--ink);border:1px solid var(--ink);flex-direction:column;gap:1px;margin:0;padding:0;list-style:none;display:flex}.signals__row{background:var(--paper);color:var(--ink-78);grid-template-columns:16px 1fr;gap:12px;padding:15px 20px;font-size:15px;line-height:1.5;display:grid}.signals__row:before{content:"×";color:var(--accent);font-family:var(--font-mono)}.cta-band__inner{max-width:var(--container);padding:44px var(--gutter);flex-wrap:wrap;justify-content:space-between;align-items:center;gap:24px;margin:0 auto;display:flex}.cta-band__lead{color:var(--ink-65);max-width:52ch;margin:0;font-size:16px;line-height:1.6}.mt-52{margin-top:52px}.mt-56{margin-top:56px}.mt-48{margin-top:48px}.pb-page{padding-bottom:56px}@media (width<=600px){:root{--gutter:20px}.site-header__cta-long{display:none}.site-header__cta-short{display:inline}.site-header__cta{padding:0 14px}.nav-mobile>summary{padding-left:12px}.section{padding-top:44px}.section--tight,.section--loose{padding-top:40px}.mt-52,.mt-56,.mt-48{margin-top:40px}.pb-page{padding-bottom:44px}.twocol,.twocol--narrow{gap:32px}.cta-band__inner{padding:36px var(--gutter)}.emailform{flex-wrap:wrap}.emailform__input{flex:1 0 100%}.emailform__button{border-left:none;border-top:1px solid var(--ink);flex:1 0 100%}.emailform--dark .emailform__button{border-top-color:var(--paper-35)}}.bio{background:var(--ink);min-height:100vh;color:var(--paper)}.bio__inner{max-width:640px;padding:56px var(--gutter) 48px;margin:0 auto}.bio__head{align-items:center;gap:16px;margin-bottom:24px;display:flex}.bio__avatar-figure{flex:none;display:block}.bio__avatar{object-fit:cover;object-position:center top;background:var(--mute);width:66px;height:66px;display:block}.bio__name{font-family:var(--font-display);letter-spacing:-.03em;margin:0 0 6px;font-size:30px;font-weight:800;line-height:1}.bio__role{font-family:var(--font-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--paper-muted-aa);margin:0;font-size:10.5px}.bio__lead{color:var(--paper-65);text-wrap:pretty;margin:0 0 32px;font-size:15.5px;line-height:1.6}.bio__form{border-top:1px solid var(--paper-20);border-bottom:1px solid var(--paper-20);margin-bottom:32px;padding:26px 0 28px}.bio__form .emailform{max-width:none}.biolinks{background:var(--paper-20);border:1px solid var(--paper-20);flex-direction:column;gap:1px;display:flex}.biolink{background:var(--ink);color:inherit;justify-content:space-between;align-items:center;gap:16px;padding:18px 20px;text-decoration:none;display:flex}.biolink:hover,.biolink:focus-visible{background:var(--accent);color:#fff}.biolink__text{min-width:0}.biolink__label{margin-bottom:3px;font-size:16px;font-weight:600;line-height:1.3;display:block}.biolink__detail{color:var(--paper-60);font-size:13.5px;line-height:1.45;display:block}.biolink:hover .biolink__detail,.biolink:focus-visible .biolink__detail,.biolink:hover .biolink__kind,.biolink:focus-visible .biolink__kind{color:#ffffffd9}.biolink__kind{font-family:var(--font-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--paper-muted-aa);text-align:right;flex:none;align-items:center;gap:8px;font-size:10px;display:flex}.biolink__arrow{font-size:13px}.bio__foot{margin-top:32px}@media (width<=480px){.bio__inner{padding:40px var(--gutter) 40px}.biolink{flex-direction:column;align-items:flex-start;gap:8px}.biolink__kind{text-align:left}}.growth-areas{grid-template-columns:repeat(2,minmax(0,1fr))}.method-grid{margin-top:28px}.collaboration-section{padding-top:48px;padding-bottom:48px}.collaboration-section>h2{max-width:24ch}.collaboration-grid{border-top:1px solid var(--paper-28);border-bottom:1px solid var(--paper-28);grid-template-columns:repeat(2,minmax(0,1fr));margin:32px 0;display:grid}.collaboration-block{padding:28px 28px 28px 0}.collaboration-block+.collaboration-block{border-left:1px solid var(--paper-28);padding-left:28px}.collaboration-block h3{margin:0 0 16px;font-size:20px}.collaboration-block p{color:var(--paper-80);font-size:16px;line-height:1.6}.faq-list{border-top:1px solid var(--ink);margin-top:24px}.faq-item{border-bottom:1px solid var(--ink-22);padding:20px 0}.faq-item summary{cursor:pointer;font-size:18px;font-weight:600}.faq-item p{max-width:80ch;margin:16px 0 0;font-size:16px;line-height:1.65}.hero__microcopy{line-height:1.6}.issue{grid-template-columns:76px minmax(0,1fr)}.card__desc,.about__p,.col-lead,.bio__lead{font-size:16px}.btn,.site-nav__link,.site-header__cta,.emailform__button,.social-chip{font-size:14px}.card__tag,.phase__head,.phase__deliverable,.model__margin,.criterion__label,.bio__role,.biolink__kind,.section-meta,.stat__label,.hero__caption,.hero__microcopy,.eyebrow,.eyebrow-box,.rowlist__head,.form-note,.footer__meta{font-size:12px}@media (width<=600px){.growth-areas,.collaboration-grid{grid-template-columns:1fr}.collaboration-block,.collaboration-block+.collaboration-block{border-left:0;padding:24px 0}.collaboration-block+.collaboration-block{border-top:1px solid var(--paper-28)}}.x-entry{color:var(--ink);border-top:5px solid var(--accent);background:#fff}.x-entry .bio__inner{max-width:800px;padding:32px 28px 48px}.x-entry .bio__head{border-bottom:1px solid #e3e7ef;margin-bottom:36px;padding-bottom:24px}.x-entry .bio__avatar{border-radius:50%;width:48px;height:48px}.x-entry .bio__name{font-size:22px}.x-entry .bio__role{font-family:var(--font-body);text-transform:none;letter-spacing:0;color:#596273;font-size:14px;line-height:1.5}.reference-hero{padding-bottom:36px}.reference-hero>.eyebrow{margin-bottom:16px;font-size:14px}.reference-hero h1{font-family:var(--font-display);letter-spacing:-.035em;text-wrap:balance;max-width:23ch;margin:0 0 20px;font-size:clamp(34px,6vw,52px);font-weight:800;line-height:1.06}.reference-hero .bio__lead{color:#424e60;max-width:62ch;margin-bottom:26px;font-size:18px;line-height:1.65}.reference-signup{background:#f0f4ff;border:1px solid #dce5ff;border-radius:12px;padding:22px}.reference-signup__label{margin:0 0 12px;font-size:16px;font-weight:600}.reference-hero .emailform{background:#fff;border:1px solid #a6b5cf;border-radius:6px;gap:4px;max-width:none;padding:4px}.reference-hero .emailform__input{border-radius:3px;padding:14px 12px;font-size:16px}.reference-hero .emailform__button{font-family:var(--font-body);text-transform:none;letter-spacing:0;background:var(--accent);color:#fff;border:0;border-radius:4px;min-height:48px;padding:14px 22px;font-size:16px;font-weight:600}.reference-hero .emailform__button:hover{background:#163ad1}.reference-hero .emailform__button:disabled{opacity:.7}.reference-hero .form-note{color:#526078;font-family:var(--font-body);text-transform:none;letter-spacing:0;font-size:14px;line-height:1.5}.reference-hero .form-status{border-radius:4px;max-width:none}.reference-sample{color:#48566d;text-underline-offset:4px;margin-top:18px;font-size:14px;display:inline-block}.reference-book{color:var(--ink);background:#f7f8fa;border:1px solid #e4e8ef;border-radius:12px;grid-template-columns:170px minmax(0,1fr);align-items:center;gap:32px;padding:28px;display:grid}.reference-book__image{width:100%;height:auto;display:block}.reference-book h2{font-family:var(--font-display);letter-spacing:-.03em;margin:0 0 14px;font-size:30px;line-height:1.1}.reference-book__body>p{color:#424e60;margin:0 0 20px;font-size:16px;line-height:1.6}.reference-book__body>.eyebrow{color:#526078;margin-bottom:12px;font-size:12px}.reference-book .btn{color:#263955;font-family:var(--font-body);letter-spacing:0;text-transform:none;background:#fff;border:1px solid #b4bfd1;border-radius:4px;font-size:15px;font-weight:600}.reference-book .btn:hover{border-color:var(--accent);color:var(--accent)}.reference-book__body>.reference-affiliate{color:#596273;margin:12px 0 0;font-size:12px;line-height:1.5}.reference-book button:disabled{cursor:default;opacity:.6}.reference-about{max-width:65ch;padding-top:28px}.reference-about p{color:#596273;margin:0 0 12px;font-size:14px;line-height:1.6}.reference-about a{color:#344560;text-underline-offset:4px;margin-top:4px;font-size:14px;display:inline-block}@media (width<=560px){.x-entry .bio__inner{padding:24px 20px 36px}.x-entry .bio__head{gap:12px;margin-bottom:26px;padding-bottom:20px}.x-entry .bio__name{font-size:20px}.reference-hero .bio__lead{margin-bottom:22px;font-size:16px;line-height:1.6}.reference-signup{padding:16px}.reference-hero .emailform{flex-direction:column}.reference-hero .emailform__button{width:100%}.reference-hero .form-note{font-size:13px}.reference-book{grid-template-columns:1fr;gap:24px;padding:24px}.reference-book__cover{width:160px}.reference-book h2{font-size:28px}}.reference-about__links{flex-direction:column;align-items:flex-start;gap:12px;display:flex}.reference-about__links a{min-height:32px}.contact-page__header{border-bottom:1px solid #e3e7ef;margin-bottom:32px;padding-bottom:28px}.contact-page__header>a{color:#48566d;text-underline-offset:4px;margin-bottom:28px;font-size:14px;display:inline-block}.contact-page__details{background:#f0f4ff;border:1px solid #dce5ff;border-radius:12px;padding:24px}.contact-page__details h2{margin:0 0 16px;font-size:20px}.contact-page__details ul{margin:0 0 24px;padding-left:22px}.contact-page__details li{color:#424e60;margin-bottom:8px;font-size:16px;line-height:1.6}.contact-page__details .btn{font-family:var(--font-body);text-transform:none;letter-spacing:0;white-space:normal;border-radius:4px;font-size:16px}.contact-page__other{color:#596273;margin:24px 0 0;font-size:16px;line-height:1.6}.reference-substack-embed{background:#fff;border:0;border-radius:4px;width:100%;height:320px;display:block}.reference-subscribe-direct{color:#1d43bd;text-underline-offset:4px;margin:12px 0;font-size:14px;display:inline-block}
